![]() ![]() Your shot list is where you itemise the angles and poses you want before the shoot begins. Take your time and make sure you pick someone who fits the brief. What do you know about your typical shopper’s age, body shape, gender, ethnicity, interests or budget? Can you recruit a fashion model that reflects these criteria? Consumers should see your clothes on a model that they can identify with. It might look cool to shoot office wear at a music festival, but is it going to help shoppers make a purchase decision, or would it confuse them? Model(s)ĭon’t just pick your prettiest friend to model your designs … even if they’re willing to do it for free! Think about your customer first. Try to strike a balance between visual interest (in other words, doing something different and eye catching) and context (in other words, showing your clothes in an environment where they’re likely to be worn). Whether you go for a studio or the great outdoors, choose a location that makes sense for your brand and garment category. Prioritise garments that are already selling well, or products that have potential if they could be presented better. Make sure you’re photographing your most popular products first. Time flies when you’re running a fashion shoot, and you might run out of hours before you’ve shot your entire catalogue. You need to make a few key decisions before you show up and start shooting. Once you book your photographer and a shoot date, the planning work starts. Preparing for the shoot: decisions you need to makeĪ fashion shoot is an expensive day, so you want to squeeze as much value out of every minute as you possibly can. Editorial is great if you’re planning a PR campaign. It’s usually more about the story that the clothes are telling, rather than just showing off the clothes themselves. Editorial photography is similar to what you’d find in a magazine.Lookbook is ideal for uploading to your online shop. Lookbook photography is usually more about the clothes than the model: you’ll get a collection of photos that show off a model wearing different outfits in different poses. ![]() Your photographer will usually ask you whether you’re looking for lookbook or editorial… Are you trying to improve your online shop’s visitor experience, or win exposure for your brand with PR? These are two very different business goals that call for two very different styles of photography. The purpose of your photos is very important. They may have met a few talented models who aren’t too expensive on other shoots. For instance, your photographer might know a few really interesting free-to-shoot locations. If your photographer is an experienced professional, you can explain the financial limitations you’ve got to work to and they’ll help you cut costs without compromising on quality. All you can do is figure out what you can spend, then ask your photographer for guidance. Everyone had a different idea of how much to spend). There’s no reliable ‘average cost’ out there (trust us - we asked a cross-section of our customers. ![]() The cost of a professional fashion shoot can vary greatly depending on the photographer, the location, the model(s), the styling and props needed. Do your research and don’t settle until you find a photographer that you can trust to produce great results. Typically, you can expect to pay several thousand pounds for a high-quality full-day shoot, so you need to know that you’ll end the day with hundreds of exceptional photos. The more planning you can do up-front, the better your shoot will go on the day, and the better your photos will turn out.įirst, think about your photographer. What to consider before booking a professional fashion shootĪ professional photo shoot is probably the most expensive single day in any fashion business owner’s calendar, so you want to cut the risk of things going wrong wherever you can. ![]()
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